Tag: Next Gen Stats
Thursday Night Football on Prime Video: AI Tools and Data Drive Season 4
Prime Video is rolling out new AI features for its fourth season of exclusive Thursday Night Football, led by real-time quarterback pressure tracking and a deeper 'End of Game' analytics suite. The tools debut on the Prime Vision stream and may migrate to the main broadcast. Amazon cites record 2024 viewership and stronger ad performance, tying the push to AWS tech and first-party data.